Personalized gift cards for imaging products and services

ABSTRACT

A method for producing a gift card for a gift imaging product, comprises receiving an order of the gift imaging product from a user, producing the gift imaging product, producing the gift card by the user for the gift imaging product; and consolidating the gift card with the gift imaging product into one package.

The present invention is related to commonly assigned U.S. patentapplication Ser. No. 09/436,704, filed on Nov. 9, 1999, titled“Distributing Images to Multiple Recipients”, U.S. patent applicationSer. No. 09/450,075, filed on Oct. 27, 1999, titled “Printing Images inan Optimized Manner”, U.S. patent application Ser. No. 09/428,871 filedOct. 27, 1999, titled “Multi-Tier Data Storage System”, U.S. patentapplication Ser. No. 09/721,484, filed on Nov. 22, 2000, titled “UserInterface and Methods for On-line Print Service”, U.S. patentapplication Ser. No. 09/450,804, filed on Nov. 29, 1999, titled “ImageUploading”, U.S. patent application Ser. No. 09/560,609, filed on Apr.28, 2000, titled “System and Method of Providing a User Interface forChanging Attributes of an Image-based Product”, U.S. patent applicationSer. No. 09/684,595, filed on Oct. 5, 2000, titled “Previewing a framedimage print”, U.S. patent application Ser. No. 10/106,902, filed on Mar.25, 2002, titled “Producing and sharing personalized photo calendar”,and U.S. patent application Ser. No. 10/185,862, filed Jun. 28, 2002,titled “Personalized photo greeting cards”. The disclosures of theserelated applications are incorporated herein by reference.

TECHNICAL FIELD

This application relates to producing and distributing personalized giftcards for gifts.

BACKGROUND

Gift cards are typically printed with static designs and in largequantities. They can commonly be purchased at retail locations such ascard stores, bookstores, and so on. After a user purchases the giftcards, she can handwrite messages on the gift cards and use them whenshe gives gifts to family members, friends, or business clients. Cardprinting vending machines have been developed to allow the cardpurchasers to select card designs and input their own personalizedmessages before the actual cards are printed.

In recent years, online photo services such as Shutterfly, Inc., basedat Redwood City, Calif., have established services for users to upload,store and share their digital photo images. The users can order physicalphoto products such as photographic prints, photo books, frames,calendars, CD's, frames, and greeting cards, etc. The print orders arefulfilled using automated digital printers, and shipped to therecipients as specified by the user. Customers of the online photoservices often order the photo products as gifts to others.

SUMMARY

Methods and apparatus for producing gift cards for gift products aredisclosed. In one embodiment, a user orders a gift product and a giftcard for the gift product. The gift card can be personalized byincluding the user's personalized message and images. The gift card issent to the recipient of the gift product.

In one aspect, a method for producing a gift card for a gift imagingproduct, comprising: a) receiving an order of the gift imaging productfrom a user; b) producing the gift imaging product; c) producing thegift card by the user for the gift imaging product; and d) consolidatingthe gift card with the gift imaging product into one package.

In another aspect, the gift imaging product and the gift card areordered by a user at a computer terminal from an online photo servicewebsite. The server of the website is remote to the computer terminal.Alternatively, the gift imaging product and the gift card are ordered ata retail location. A user or an operator of the retail business canenter the ordering information personalization information for the giftimaging product and the gift card.

In yet another aspect, the present invention provides a gift productincluding an imaging product ordered by a user for a recipient and agift card printed by a digital printer. The gift card includes digitallyprinted message or image that is provided by the user. The imagingproduct and the gift card are enclosed in a shipping package to beshipped to the recipient.

In still another aspect, the present invention provides a method forproducing a gift card for a gift service, comprising: a) receiving anorder of the gift service from a user for a recipient; b) producing thegift card for the gift service, wherein the gift card includespersonalized information provided by the user; and c) sending the giftcard and information about the gift service to the recipient.

An advantage of the present invention is that personalized andoccasion-specific information can be entered and printed on the giftcard when the information about the gift product, the recipient, and theoccasion of the gift are known.

Another advantage of the present invention is that the personalized giftcard can be ordered remotely from an online service or a retail site atthe time a user orders the gift itself. The present invention isapplicable to both consumer and business users.

Yet another advantage of the invention is that an image of the giftproduct can be printed on the gift card. Thus the recipient canvisualize the product or the service of the gift before he receives thegift product or uses the gift service.

The details of one or more embodiments are set forth in the accompanyingdrawings and in the description below. Other features, objects, andadvantages of the invention will become apparent from the descriptionand drawings, and from the claims.

DRAWING DESCRIPTIONS

FIG. 1 is a block diagram of a system for producing personalized giftcards for gift products in accordance with the present invention.

FIG. 2 shows a typical computer that a customer uses for receivingdigital image data from a digital image capture device and for accessinga photo hosting website on the Internet.

FIG. 3 is a flow diagram illustrating the steps of ordering andproducing gift cards for a gift product.

FIG. 4 is a perspective view of a folded gift card for a photo calendarthat is ordered as a gift product.

DETAILED DESCRIPTION

FIG. 1 shows a block diagram of the system 10 for producing personalizedgift cards in accordance with the present invention. An online photosystem 20 is established by a photo service provider to provide photoservices on a wide area network such as the Internet 50. The onlinephoto system 20 includes a data center 30 and one or more printing andfinishing facilities 40 and 41.

In accordance with the present invention, the term “personalized” isused in personalized information, personalized message, personalizedimage, and personalized design, etc. The term “personalized” refers tothe information that is specific to the recipient, the user, the giftproduct, or the intended occasion. In other words, “personalized”information is “individualized” or “customized”, and is not generallyapplicable to all gift products.

The data center 30 includes one or more servers 32, data storage devices34 for storing image data, user account and order information, and oneor more computer processors 36 for processing orders and renderingdigital images. An online-photo website is powered by the servers 32 toserve as a web interface between the users 70 and the photo serviceprovider. The users can order photo products from the web interface. Theprinting and finishing facilities 40,41 produces the ordered photoproducts such as photographic prints, greeting cards, photo albums,photo calendars, photo books, photo T-shirt, photo mugs, record imageson compact disks (CDs), and framed photo prints. In accordance with thepresent invention, the greeting cards include folded greeting cards,postcards, trading cards such as baseball cards or game cards, and otherform of cards. The users 70 can personalize their greeting cards byincluding an image uploaded from the website.

The architecture of the data storage devices 34 is designed to optimizethe data accessibility, the storage reliability and the cost. Furtherdetails on the image data storage in online photo system 20 are providedin the commonly assigned and above referenced U.S. patent applicationSer. No. 09/428,871 filed Oct. 27, 1999, titled “Multi-Tier Data StorageSystem”, which is incorporated herein by reference.

The printing and finishing facilities 40,41 can be co-located at thedata center 30. Alternatively, the printing and finishing facility 40,41can be located remotely from the data center 30. Multiple printing andfinishing facilities 40,41 can be set up so that each printing andfinishing facility 40,41 can be located geographically close to a largepopulation of customers to shorten order delivery time. Furthermore, theprinting and finishing facilities 40,41 and the data center 30 can beowned and operated by different business entities. For example, the datacenter 30 can be owned by a first business entity that hosts a websitethat provides a web front and web user interface for the user 70. Theprinting and finishing facilities 40,41 can be owned by a secondbusiness entity that fulfills the photo product orders that are receivedfrom the data center 30. In this articular arrangement, the secondbusiness entity is often referred as an Application Service Provider(ASP). The photo service provider can provide services to its customersfrom its own website, as well as fulfill (i.e. ASP) photo products forwebsites hosted by other business entities.

The printing and finishing facility 40 includes network servers 42 forcommunicating with the data center 30, printers 45 for printing imageson physical surfaces, finishing equipment 46 for operations after theimages are printed, and shipping stations 48 for confirming thecompletion of the orders and shipping the ordered photo products torecipients 100 and 105 (the user 70 can be a recipient). The printers 45are digital printers that takes digital data input and produces imageson a receiver including natural paper or synthetic materials. Examplesof printer 45 include can be digital photographic printers such as FujiFrontier Minilab printers, Kodak DLS minilab printers, Gretag CYRAFastPrint digital photo printer, or Kodak I-Lab photo printers. Theprinters 45 can also include offset digital printers or digital printingpresses such as HP Indigo UltraStream 2000 digital printing press,Xerox's DocuColor printers etc. The printers 45 can also include largeformat photo or inkjet printers for printing posters and banners. Theprinting and finishing facilities 40,41 can include a film processor 43for processing exposed films, and a scanner 44 for digitizing aprocessed film stripe. The network servers 42 are connected with thedata center 30 via a computer network 80 such as a Local Area Network ora Wide Area Network. The order information and image data can betransferred from servers 32 to the network servers 42 using a standardor a proprietary protocol (FTP, HTTP, among others). The finishingequipment 46 can perform any operations for finishing a complete photoproduct other than photo printing such as cutting, folding, adding acover to photo book, punching, stapling, gluing, binding, envelopeprinting and sealing, packaging, labeling, weighing and postagemetering. The finishing operations can also include framing a photoprint, recording image data on a CD-ROM, etc. Furthermore, the printersand the finishing equipments can be located in different sites. Somefinishing operations can be fulfilled by an external contractor. Moredetailed workflow for producing folded greeting cards is illustrated inFIG. 4.

A user 70 can access the online-photo website using a computer terminal60 as shown in FIG. 2. The computer terminal 60 can be a personalcomputer located at a home or at a business, or a public entry terminalsuch as a kiosk. The computer terminal 60 allows a user 70 to executesoftware to perform tasks such as communicating with other computerusers, accessing various computer resources, and viewing, creating, orotherwise manipulating electronic content, that is, any combination oftext, images, movies, music or other sounds, animations, 3D virtualworlds, and links to other objects. Exemplary components of the computerterminal 60, shown in FIG. 2, include input/output (I/O) devices (mouse203, keyboard 205, display 207) and a general purpose computer 200having a central processor unit (CPU) 221, an I/O unit 217 and a memory209 that stores data and various programs such as an operating system211, and one or more application programs 213 including applications forviewing, managing, and editing digital images (e.g., a graphics programsuch as Adobe Photoshop). The computer 200 also includes non-volatilememory 210 (e.g., flash RAM, a hard disk drive, and/or a floppy disk,CD-ROM, or other removable storage media) and a communications device223 (e.g., a modem or network adapter) for exchanging data with anInternet 50 via a communications link 225 (e.g., a telephone line).

In accordance with the present invention, the computer 200 allows theuser 70 to connect to the online-photo website using the communicationscard or device 223. The user 70 can set up and access her personalaccount. The user 70 can enter user account information such as theuser's name, address, payment information (credit card number), andinformation about the recipient of the photo products ordered by theuser 70. The user 70 can also enter payment information such as creditcard number, the name and address on the credit card etc. The user 70can also send (i.e. upload) digital image data to the online-photowebsite. In accordance with the present invention, the user can storethe images in an online photo album, create personalized gift card atthe web user interface, and order a personalized gift card and a giftproduct for specified recipients 100 and 105.

The computer 200 of FIG. 2 can also be connected to various peripheralI/O devices such as an image capture device (digital camera, filmscanner or reflective scanners). One such peripheral device is a digitalcamera 208 that enables users to take pictures and save them in digital(electronic) format. Typically, the digital camera 208 is connected tothe computer 200 only while the user is transferring images to thecomputer's disk drive or other non-volatile memory 210. The digitalcamera 208 can be connected to the computer 200 using a Firewire or anUSB port, from a camera cradle (e.g. Kodak DX3900 using an EasyShareCamera Dock), or over wireless media such as radio or optical medium.The digital images captured by a digital camera are typically stored inmemory card (e.g., SmartMedia™ or CompactFlash™) that are detachablefrom the digital camera. The digital images on a memory card can betransferred to the computer 200 using a card reader 206 and saved onnon-volatile memory 210.

The user 70 can also obtain digital images from film-based prints from atraditional camera, by sending an exposed film into a photo-finishingservice, which develops the film to make prints and/or scans (orotherwise digitizes) the prints or negatives to generate digital imagefiles. The digital image files then can be downloaded by the user ortransmitted back to the user by e-mail or on a CD-ROM, diskette, orother removable storage medium. The users can also digitize images froma negative film using a film scanner that is connected to the computer200 or from a reflective image print using a scanner. Digital images canalso be created or edited using an application program 213 (e.g., agraphics program such as Adobe Photoshop).

Once the digital images are stored on the computer 200, a user canperform various operations on them using application programs 213 storedin memory 209. For example, an image viewer application can be used forviewing the images and a photo editor application can be used fortouching up and modifying the images. In addition, an electronicmessaging (e.g., e-mail) application can be used to transmit the digitalimages to other users. In accordance with the present invention, one ofthe application programs 213 can enable the user 210 creating apersonalized gift card on the computer 200. Several of the abovedescribed imaging functions can be incorporated in one imaging software,which can be provided by the photo service provider and installed oncomputer 200 for the user 70. More details about application programs213 for image enhancement and image management.

In addition to viewing the digital images on the computer display 207,the user 70 may desire to have physical photo products made of digitalimages. Photo prints can be generated by the user 70 using a digitalprinter 230 that is connected to the computer 200. Typical digitalprinters 230 can include such as an inkjet printer or a dye sublimationprinter. The user 70 can also purchase photo products from the onlinephoto service provider. In accordance with embodiments of the presentinvention, examples of such photo products may include personalizedphoto greeting cards, photo prints based on silver halide photographicpaper (versus ink jet receiver used by ink jet printers), personalizedgift cards, photo books and albums, photo T-shirt, and photo, mugs etc.The personalized gift cards can include users' photos and personalizedtext. The production of these photo products often require the use ofcommercial equipment which are usually only available at a commercialproduction location such as the printing and finishing facilities 40 and41. One online photo service provider that makes such photo products isShutterfly, Inc., located at Redwood City, Calif., U.S.A.

In accordance with the present invention, the user 70 can be a consumerthat accesses the computer terminal 60 from home or a public entryterminal. The user 70 can also be a business owner or employee that mayaccess the computer terminal 60 at a retail location such as a photoshop or a printing store. In the latter case, the digital images may begenerated by a customer of the business and later provided the businessfor receiving an imaging service. An advantage of the present invention,as described above, is that it allows the business to provide photoproducts that are otherwise unavailable at the business location. Forexample, the production of personalized gift cards require commercialprinting press and finishing equipment that are not typically availableat retail business locations. The formats of communication between thecomputer terminal 60 and the servers 32 as well as the graphic userinterface (as described below relating to FIGS. 3 through 7) can becustomized for the consumer and commercial customers.

The computer terminal 60 can also be a public entry terminal such as akiosk for receiving digital image data from the user 70 and uploadingthe digital images to the server 32. After the digital image files havebeen uploaded, the user can view, manipulate and/or order prints in themanners described above. The public entry terminal can also supportvarious electronic payment and authorization mechanisms, for example, acredit or debit card reader in communication with a paymentauthorization center, to enable users to be charged, and pay for, theirprints at the time of ordering.

A typical process of using an online photo service is now described. Theuser 70 sends digital images to the servers 32 provided by the onlinephoto system 20 by uploading over the Internet 50 using a standard or aproprietary protocol (FTP, HTTP, XML, for example) or electroniccommunication application (for example, e-mail or special-purposesoftware provided by the photo-finisher). The user 70 can also senddigital image data stored on a physical storage medium such as a memorycard or recordable CD by US mail, overnight courier or local deliveryservice. The photo-finisher can then read the images from the storagemedium and return it to the user, potentially in the same package as theuser's print order. In addition, the photo service provider can loaddata or programs for the user's benefit onto the storage medium beforereturning it to the user. For example, the photo-finisher can load thestorage medium with an application program 213 for the user to create apersonalized gift card on his computer 200.

The user 70 can also send a roll of exposed film, and processed filmnegatives to the photo service provider. The exposed film is processedby the film processor 43 and digitized by the scanner 44 in the printingand finishing facilities 40, 41. The digital image data output from thescanner 44 is stored on the data storage 34.

After the photo service provider has received the user's digital images,the photo service provider can host the images on the online photowebsite, at which the user can view and access the images using abrowser application. The user 70 accesses the online-photo website todesignate which of the images should be reproduced on a photo product,parameters relating to printing (e.g., finish, size, number of copies),and one or more recipients 100, 105 to whom the photo products are to besent.

In addition to hosting the user's images on a web page, the photoservice provider usually stores the images in an image archive on in thedata storage 34 so that the user 60 and others given authorization bythe user (e.g. the share recipient 110) can access them in the future.The photo service provider can also provide sample images for the usersto select for use online or producing a physical photo product.

After the user's images have reached the photo service provider and havebeen made available online, the user can place an order with the photoservice provider. One way to place an order is by having the user 70view the images online, for example, with a browser and selectivelydesignate which images should be printed. The user can also specify oneor more recipients 100,105 to whom prints should be distributed and,further, print parameters for each of the individual recipients, forexample, not only parameters such as the size, number of copies andprint finish, but potentially also custom messages to be printed on theback or front of a print.

The information stored in the data storage 34 is provided to a printingand finishing facilities 40,41 for making the photo products. The photoproducts include photographic prints, but also any other item to whichgraphical information can be imparted, for example, greeting or holidaycards, books, greeting cards, playing cards, T-shirts, coffee mugs,mouse pads, key-chains, or any other type of gift or novelty item. Thephoto products are printed by the printer 45 and finished by finishingequipment 46 according to the printing parameters as specified by theuser 70. The photo products are then delivered to the specifiedrecipients 100, 105 using standard U.S. Mail, or courier services suchas Federal Express or UPS.

Further details on the generation and distribution of photo productsusing online photo system 20 are provided in the commonly assigned andabove referenced U.S. patent application Ser. No. 09/436,704, filed onNov. 9, 1999, titled “Distributing Images to Multiple Recipients” andU.S. patent application Ser. No. 09/450,075, filed on Oct. 27, 1999,titled “Printing Images in an Optimized Manner”. The disclosures ofthese patent applications are herein incorporated by reference.

In recent years, many customers have begun to order image-based giftproducts from the online photo system 20, especially during theholidays. At the year-end Shutterfly users largely visit the service insearch of personalized photo gifts and holiday cards. To make it easierfor shoppers' to create personal holiday gifts, for example, onlinephoto service Shutterfly provides a virtual one-stop shop (i.e. “theShutterfly holiday boutique”) that is a single destination that groupstogether the company's most popular customizable photo gifts in oneeasy-to-navigate location. The holiday boutique's gift offerings includecustomizable photo wall calendars, note cards, frames and prints, andSnapbooks—spiral-bound photo print collections that can be personalizedwith individual captions. All of the photo products can be enhanced withspecial effects and creative holiday borders, including themes forChristmas, Hanukkah, Kwanzaa, winter, and New Year's. The customers canget everything from stocking stuffers to high-end, heirloom-qualityframed prints that will provide a lifetime of memories.

In accordance with the present invention, a gift card can be created inaccompany with the gift imaging products that a user 70 orders fromonline photo system 20. FIG. 3 is a flow diagram illustrating the stepsof ordering and producing a gift card for an imaging gift product. Auser 70 can select or design a gift product that is provided at the website of online photo system 20 (box 300). The gift can be imagingrelated or non-imaging related. Imaging gift products can includevarious products that carry images or are associated with images, andthat are also suitable for being given as gifts. For example, theimaging gift products can include different types of photo calendars,picture CDs, picture frames, photo albums, photo books, Holiday cards,greeting cards, note cards, playing cards, posters, banners, coffee mugswith images, T-shirt carrying images, mouse pads carrying images.Preferably, in accordance with the present invention an imaging giftproduct carry personalized images that are provided or selected by theuser that orders the imaging gift product. An example of the imaginggift product is a personalized photo calendar 400 as shown in FIG. 4.Details of creating and ordering personalized photo calendars isdisclosed in above referenced and commonly assigned U.S. patentapplication Ser. No. 10/106,902, filed on Mar. 25, 2002, titledProducing and sharing personalized photo calendar”.

In accordance with the present invention, the imaging gift products canalso include imaging devices such as digital or film cameras, videocameras, color or photo capable printers, scanners, digital camera cardreader, memory cards for digital cameras, CD or DVD writers, receiversfor color or photo capable printers, imaging supplies such as inks,printheads, thermal dye ribbon, or tone cartridges. It is understoodthat the present invention is also applicable to non-imaging giftproducts such as fruit baskets, flowers, candies, wines, giftcertificates, shopping cards, game tickets for vacation resort, planeflights and cruises etc.

In accordance with another embodiment of the present invention, theimaging gift products can include a credit of a service or a productthat a user orders for a recipient. For example, the gift ordered by auser 70 may be free credits for greeting cards and personalized photocalendars, offered by Shutterfly, Inc., located at Redwood City, Calif.The gift is intended for a recipient 100 to purchase customized photoproducts at Shutterfly, Inc.

After the imaging gift product(s) is selected or designed, the user 70orders imaging gift product (box 310). The ordering process includesspecifying copies of each imaging product and the name and address ofone or more recipients 100,105 for the gift imaging products. Forexample, the personalized photo calendar 400 may be ordered by a userfor the grand parents of her children before the holiday season. Detailsof creating and ordering personalized imaging products for one or morerecipients are disclosed in the commonly assigned US patent applicationscited at the beginning of the present patent application. Thedisclosures of these related applications are incorporated herein byreference.

Next, a decision is made whether a gift card 410 will be shipped inassociation with the gift imaging product (box 320). The decision can bemade by a pre-determined rule set by the online photo system 20 or bythe user 70. For example, the online photo system 20 can set the rulesuch that a gift card 410 is to be sent only when the recipient 100 forthe gift image product is different from the user 70 or only for certainhigh-value imaging products. The gift card can also be an optionalfeature provided by the online photo system 20 that the user 70 candecide whether to send with the gift imaging product. The gift card canbe free of charge or paid by the user 70.

A perspective view of a gift card 410 is shown in FIG. 4 in associationwith gift personalized photo calendar 400. The gift card 410 includes afront face 420, internal faces 430, and a back face 440. The two flapscontaining the front face 420 and the back face 440 are separated by acentral fold 450. The gift card 410 is typically in the dimensions of3.5″ by 5″, 4″ by 6″, or 5″ by 7″ after folding. The front face 420includes a design selected by the user 70 or a personalized image 460provided by the user 70 from his photo album in his account on the website (box 340). A border or a personalized message can be entered by theuser 70 on the front face 420 (box 350). The internal faces 430 of thegift card 410 can also include personalized messages that the user 70likes to send to the recipient of the gift product. The personalizedmessages 470 on the front face or internal faces may be related to thespecial occasion of the gift product is for: for example, holidays, babybirths, birthdays, wedding, anniversaries etc. The front face 420 canalso be customized by an image background or an image border selected orprovided by the user to enhance the presentation of the gift card 410.

The personalized image 460 can also include a picture of the giftimaging product (or service). For example, the gift ordered by a user 70may be a free credit for 100 greeting cards offered by Shutterfly, Inc.,located at Redwood City, Calif. The gift is intended for a recipient 100to use for the holiday season. The personalized image 460 can include apicture of the greeting cards that is offered by Shutterfly, Inc. Thepersonalized message 470 may describe the directions of logging ontoShutterfly website and using the credit for ordering the greeting cards.

The gift cards compatible with the present invention can take variousdifferent forms. For example, the gift card can include a single sheetwith no fold (similar to a post card). The gift card may be printed on acover paper stock by a 4-color (YMCK) digital color printer (or press),or on a photographic paper by a digital photographic printer, bothavailable at Shutterfly, Inc.

The design and the personalization of the gift card 410 can be conductedby the user 70 at a web user interface to the online photo system 20.The layout of the gift card can also be varied by the user 70. The giftcard 410 designed by the user 70 can be previewed and edited at the webuser interface. The preview can be shown in two-dimensional layout or inperspective views. The gift cards completed can be saved as a projectfor the user 70 to reuse to save time in the future. Details ofpreviewing and editing are disclosed U.S. patent application Ser. No.09/721,484, filed on Nov. 22, 2000, titled “User Interface and Methodsfor On-line Print Service”, U.S. patent application Ser. No. 09/560,609,filed on Apr. 28, 2000, titled “System and Method of Providing a UserInterface for Changing Attributes of an Image-based Product”, and U.S.patent application Ser. No. 09/684,595, filed on Oct. 5, 2000, titled“Previewing a framed image print”. The disclosure of these relatedapplication is incorporated herein by reference.

After the user 70 is finished with the design of the gift card 410, thegift card 410 is produced in the lab box 360). The production of thegift card 410 may include steps such as printing, cutting, folding, andUV coating or lamination. Details of the workflow for producingpersonalized cards is described in the above referenced and commonlydescribed U.S. patent application Ser. No. 10/185,862, filed Jun. 28,2002, titled “Personalized photo greeting cards”. The disclosure ofthese related application is incorporated herein by reference.

In accordance to the present invention, the gift card 410 can includepersonalized information provided by the user and non-personalizedinformation. The non-customized information may include design pattern,company logo and so on. In one embodiment of the present invention, thepersonalized information and non-personalized information are printedsimultaneously (box 360). Alternatively, gift cards havingnon-personalized information can be produced in quantities first.Personalized information can subsequently be printed on the gift cardhaving the non-personalized information, after the user 70 providespersonalized information (box 360).

Next, the gift imaging product is produced (370). The gift imageproducts can include photo calendars, picture CDs, picture frames, photoalbums, photo books, Holiday cards, greeting cards, note cards, playingcards, posters, banners, coffee mugs with images, T-shirt carryingimages, many of which available at www.Shutterfly.com hosted byShutterfly, Inc., located at Redwood City, Calif. In certain cases, thegift may be is a service or credit such as print credits the user 70ordered for recipient 100, as described above. A physical giftcertificate may be sent with the gift card rather than a physical giftproduct. Alternatively, the gift card can include information for usingthe gift service.

If a gift card is ordered for the produced gift imaging product in thisorder (380), the produced gift card 410 will be consolidated with thegift imaging product in one package (390), and shipped in the samepackage (395). The gift card is preferably printed with amachine-readable symbol such as a barcode, and/or visual alphanumericalsymbols. The alphanumerical symbols may include order number for thegift imaging product, and/or the suborder numbers for the gift card.Similar symbols can also be printed on the cover of the gift products.The symbols can be used for matching the gift imaging product and thegift card in the consolidation of the gift card and the gift imagingproduct. Alternatively, a gift card 410 can be shipped in a differentpackage as the imaging products (390).

In accordance to the present invention, different copies of the samegift product can be ordered for different recipients by a user 70. Forexample, a user 70 can order a family photo calendar for differentfamily members. The user 70 can also order free-print certificates for aplurality of friends and family members. Ordering the same gift productand similar gift cards for different recipients can save significantordering and design time for the user. Details of ordering productonline are disclosed in the commonly assigned U.S. patent applicationSer. No. 09/436,704, filed on Nov. 9, 1999, titled “Distributing Imagesto Multiple Recipients”.

In accordance to another aspect of the present invention, the gift imageproduct and the gift card 410 can be designed and ordered ahead ofspecial events. The ordered gift image product, the gift card 410,shipping and recipient information are saved at the online photo system20 such as Shutterfly, Inc., and are scheduled to be shipped to thespecified recipient before the special events. In these situations, thegift card may include greeting messages for the special events inaddition to any message or information associated with the gift productitself.

Various implementations of the systems and techniques described in thisinvention is also applicable to the retail locations (e.g. point ofsales). The above described user interface for designing, selecting andordering the gift and the gift card can be implemented on a computerlocal at the retail location. The ordering and personalization can beself helped by a customer or an operator at the retail location.

Various implementations of the systems and techniques described here maybe realized in digital electronic circuitry, or in computer hardware,firmware, software, or in combinations thereof. A system or otherapparatus that uses one or more of the techniques and methods describedhere may be implemented as a computer-readable storage medium,configured with a computer program, where the storage medium soconfigured causes a computer system to operate on input and/or generateoutput in a specific and predefined manner. Such a computer system mayinclude one or more programmable processors that receive data andinstructions from, and transmit data and instructions to, a data storagesystem, and suitable input and output devices. Each computer program maybe implemented in a high-level procedural or object-oriented programminglanguage, or in assembly or machine language if desired; and in anycase, the language may be a compiled or interpreted language. Suitableprocessors include, by way of example, both general and special purposemicroprocessors.

A number of embodiments have been described. Nevertheless, it will beunderstood that various modifications may be made without departing fromthe spirit and scope of the invention. For example, advantageous resultsstill could be achieved if steps of the disclosed techniques wereperformed in a different order and/or if components in the disclosedsystems were combined in a different manner and/or replaced orsupplemented by other components. Accordingly, other embodiments arewithin the scope of the following claims.

Element Number List

-   10 system for producing personalized gift cards-   20 online photo system-   30 data center-   32 server-   34 data storage devices-   36 computer processor-   40 printing and finishing facility-   41 printing and finishing facility-   42 network server-   43 film processor-   44 scanner-   45 printer-   46 finishing equipment-   48 shipping station-   50 internet-   60 computer terminal-   70 user-   80 computer network-   100 recipient-   105 recipient-   110 share recipient-   200 computer-   203 mouse-   205 keyboard-   206 card reader-   207 computer display-   208 digital camera-   209 memory-   210 non-volatile memory-   211 operating system-   213 application program-   217 I/O unit-   221 central processing unit (cpu)-   223 communication device-   225 communications link-   230 digital printer-   300 selecting or designing gift imaging product-   310 ordering gift imaging product-   320 will there be a gift card?-   330 selecting gift card design-   340 selecting image for gift card-   350 entering message on gift card-   360 producing the gift card-   370 producing the gift imaging product-   380 is there a gift card in this order?-   390 consolidating gift card and gift imaging product-   395 shipping-   400 personalized photo calendar-   410 gift card-   420 front face-   430 internal face-   440 back face-   450 fold-   460 personalized image-   470 personalized message

1. A method for producing a gift card for a gift imaging product,comprising: a) receiving an order of the gift imaging product from auser; b) producing the gift imaging product; c) producing the gift cardby the user for the gift imaging product; and d) consolidating the giftcard with the gift imaging product into one package.
 2. The method ofclaim 1 wherein the gift card includes a personalized message selectedor provided by the user for a recipient of the gift imaging product. 3.The method of claim 1 wherein the gift card includes an image selectedor provided by the user.
 4. The method of claim 1 wherein the gift cardincludes an image that is related to the gift imaging product.
 5. Themethod of claim 1 wherein the gift card includes a machine-readablesymbol or an alphanumerical symbol for matching with gift imagingproduct in the consolidation of the gift card and the gift imagingproduct.
 6. The method of claim 1 wherein the gift imaging productincludes personalized image or text information provided by the user. 7.The method of claim 1 further comprising e) entering recipientinformation by the user.
 8. The method of claim 1 further comprising e)providing a gift card comprising non-personalized information; f)providing personalized information by the user; and g) printingpersonalized information on the gift card comprising non-personalizedinformation.
 9. The method of claim 1 wherein the order of the giftimaging product is submitted by a user at a computer terminal andreceived by a server that is remote to the computer terminal.
 10. Themethod of claim 1 wherein the gift imaging product and the gift card areordered at a retail location.
 11. The method of claim 1 wherein theproduction of the gift card includes: i) printing personalizedinformation by the user on a receiver; and ii) folding the receiver toproduce a folded gift card.
 12. The method of claim 1 wherein theproduction of the gift card includes printing personalized informationby a user on a receiver comprising photosensitive materials.
 13. Themethod of claim 1 wherein the gift imaging product includes an imagingservice.
 14. The method of claim 1, further comprising: e) producing thegift imaging product.
 15. The method of claim 1, further comprising: e)shipping the gift card and the gift imaging product.
 16. A method forproducing a gift card for a gift product, comprising: a) receiving anorder of the gift product from a user; b) producing the gift card havingpersonalized information provided by the user; and c) consolidating thegift card with the gift product into one shipping package.
 17. Themethod of claim 16 wherein the gift card includes a personalized messageselected or provided by the user for a recipient of the gift product.18. The method of claim 16 wherein the gift card includes an imageselected or provided by the user.
 19. The method of claim 16 wherein thegift card includes an image that is related to the gift product.
 20. Themethod of claim 16 wherein the gift card includes a machine-readablesymbol or an alphanumerical symbol for matching with imaging giftproduct in the consolidation of the gift card and the imaging giftproduct.
 21. The method of claim 16 wherein the ordering of the giftproduct includes entering recipient information by the user.
 22. Themethod of claim 16 wherein the order of the gift product is submitted bya user at a computer terminal and received by a server that is remote tothe computer terminal.
 23. The method of claim 16 wherein the giftproduct and the gift card are ordered at a retail location.
 24. Themethod of claim 16 further comprising e) providing a gift cardcomprising non-personalized information; f) providing personalizedinformation by the user; and g) printing personalized information on thegift card comprising non-personalized information.
 25. A method forproducing a gift card for a gift service, comprising: a) receiving anorder of the gift service from a user for a recipient; b) producing thegift card for the gift service, wherein the gift card includespersonalized information provided by the user; and c) sending the giftcard and information about the gift service to the recipient.
 26. A giftproduct, comprising: a) a product ordered by a user for a recipient; b)a gift card including personalized information provided by the user; andc) a shipping package to be sent to the recipient, containing theimaging product and the gift card.
 27. A system for producing a giftcard for a gift order, comprising: a) a server to receive the gift orderand personalized information for the gift card associated with the gift;b) a computer terminal in remote connection with the server for a userto send the gift order and personalized information to the server; andc) a printing and finishing facility to produce the gift card and toship the gift and the gift card to a user-specified recipient.